marketing management by philip kotler latest edition
Let’s talk about five novelties of the non-fiction genre that can claim the title of bestsellers.
“Spark: How to Lead Yourself and Others to Greater Success” Angie Morgan
Although the book was released in early January, it has already become a New York Times bestseller. In their book, leading entrepreneurs, business consultants, and war veterans talk about how anyone can be an outstanding leader if they use seven key rules of conduct. With up-to-date information and interesting presentation, the book will help you redefine your leadership qualities and reveal the potential of a true leader in you. In the book, the authors also share a large list of online resources that will help maintain and develop leadership qualities after reading it.
“Tao of Charlie Munger” by David Clark
The book is one of the most anticipated and “hot” releases of this year according to Amazon. In his new book, David Clarke, who co-authored the popular Buffettology series, has collected key thoughts and words of wisdom from Charlie Munger himself, Warren Buffett’s longtime business partner and vice chairman of Berkshire Hathaway. Among other things, Charlie Munger is one of the most successful investors. As Warren Buffett once said, “Our company, Berkshire Hathaway, was built according to Charlie’s plan, I was just the general contractor for it.” This book will help you recharge the energy of success, understand business philosophy, and learn from one of the most influential investors in human history.
“The Fourth Industrial Revolution” by Klaus Schwab
Klaus Schwab’s book is one of the contenders for the 2017 bestseller title. Internationally renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have the opportunity to survive the fourth industrial revolution, which will radically change the way we live. Schwab argues that the fourth revolution will differ in the scale and complexity of the changes introduced from all previous ones. Artificial intelligence has already penetrated all areas of our life, what’s next? Nanomaterials are 200 times stronger than steel and thinner than human hair; 3D-printed liver transplant surgery; “Smart factories”, where only robots work; mobile phones implanted in humans and made of bio-synthetic materials. All this is not the plot of the novels of science fiction writers, but awaits us in the near future. Schwab offers bold predictions on how to leverage the changes in the fourth industrial revolution and shape a better future in which technology helps people, not replaces them.
“A Man for All Markets: From Las Vegas to Wall Street, How I Beat the Dealer and the Market” Edward O. Thorp
The incredibly true story of the famous mathematician who revolutionized casinos around the world and on Wall Street. Edward Thorpe is considered to be the inventor of the counting card, which allows for a win-win game against the gaming house. His method was so simple and effective that it caused a storm of indignation among gaming house owners. After the invention of the method of counting cards, gaming house changed the rules of the game in their establishments, and Thorpe became persona non grata in all gambling establishments around the world. After his method was discovered by gaming house owners, Thorp set out to revolutionize Wall Street by implementing mathematical formulas that allowed him to play a win-win on the stock exchange. In his book, Thorpe for the first time reveals all the cards to his reader and talks about all the motives of his actions, about the curiosity that has always moved him and helped to look from a different angle at seemingly insoluble problems. This is an incredible and amazing story of the success and life of a legendary mathematician.
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